COOL Retaliation and its Impact on the U.S. 

The World Trade Organization (WTO) appellate body will soon rule on Canada and Mexico’s case against the U.S. on the mandatory Country of Origin Label (COOL) requirement on meat cuts.This is the fourth and final decision by the WTO and in the three previous decisions it has ruled against the U.S. COOL law.

If the U.S. loses this case, Canada and Mexico have indicated their intention to retaliate on hundreds of U.S. products, ranging from beef to chocolate to spark plugs. Pending arbitration, retaliation claimed by Canada and Mexico could be economically devastating.

Canada and Mexico are our top export partners, and these preferred relationships are vital to our local and national economies. The tariffs would harm companies and threaten jobs in every U.S. state. Find out the impact COOL would have on your state by clicking here. The figures are estimated based on the preliminary retaliation list provided by Canada and past retaliatory tariffs implemented by Mexico. Canada is in the process of updating their figures to reflect 2014 data.